Privacy Policy | Water Daily

Last Updated: April 24, 2026

At Encore360, LLC, publisher of Water Daily ("we," "us," or "our"), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit waterdaily.com (the "Site"), subscribe to our newsletters, or otherwise engage with our services. By using the Site, you agree to the practices described in this Policy.

1. Information We Collect

We may collect the following types of information:

Personal Information: Your name, email address, job title, company, phone number, and any other information you voluntarily provide when subscribing to our newsletter, downloading resources, registering for events, or contacting us.
Usage Data: We automatically collect data about how you use the Site, including your IP address, browser type, device type, operating system, referring and exit pages, pages viewed, and time spent on the Site. This data helps us analyze traffic patterns and improve your experience.
Cookie and Tracking Data: We collect data through cookies, web beacons, pixel tags, and similar technologies. See Section 3 for details.
Communications: If you contact us directly, we may retain records of that correspondence.

2. How We Use Your Information

We use the information we collect for the following purposes:

To deliver our newsletter and email publications to subscribers
To respond to your inquiries or service requests
To improve our Site, content, and services
To analyze and track website traffic and audience engagement
To serve and measure advertising, including interest-based advertising through third-party partners
To communicate with you about industry news, events, and offerings relevant to the water and wastewater sector
To comply with applicable legal obligations

You may opt out of marketing communications at any time by clicking the unsubscribe link in any email we send you or by contacting us directly.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on the Site. Cookies are small text files stored on your device that help us recognize your browser, remember your preferences, and understand how you interact with our content. We use the following types of cookies:

Functional Cookies: Necessary for the Site to operate properly.
Analytics Cookies: Used to collect aggregate data about Site traffic and usage (e.g., Google Analytics).
Advertising Cookies: Used by us and our third-party advertising partners to deliver ads relevant to your interests, measure ad performance, and limit how often you see the same ad.

You can adjust your browser settings to refuse or delete cookies. Please note that doing so may affect the functionality of certain parts of the Site. For more information about managing cookies, visit allaboutcookies.org.

4. Third-Party Advertising

We work with third-party advertising partners, including Google, to serve advertisements on the Site. These partners may use cookies, web beacons, and similar technologies to collect information about your visits to this Site and other websites in order to provide advertisements about goods and services that may be of interest to you.

Specifically:

Google may use the DoubleClick cookie and other advertising cookies to serve ads based on your prior visits to waterdaily.com and other sites across the internet.
Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites.
These third parties collect and use this data subject to their own privacy policies, not ours.

You may opt out of personalized advertising by Google by visiting Google's Ad Settings at adssettings.google.com. You may also opt out of interest-based advertising from other participating companies by visiting the Network Advertising Initiative opt-out page at optout.networkadvertising.org or the Digital Advertising Alliance opt-out page at optout.aboutads.info.

For more information on how Google uses data when you use our Site, visit: google.com/policies/privacy/partners.

5. Third-Party Services and Data Processors

We use trusted third-party service providers to help us operate the Site and deliver our services. These providers may have access to your personal information only to perform specific tasks on our behalf and are obligated to keep it confidential. They include:

Omeda: Our audience management and subscriber data platform, used to manage newsletter subscriptions, track engagement, and maintain subscriber records.
Google Analytics: Used to analyze Site traffic and user behavior in aggregate. Google Analytics collects data anonymously and reports website trends without identifying individual visitors.
Google AdSense / Google Ad Manager: Used to serve advertising on the Site. See Section 4.
Email Service Providers: Used to deliver newsletter and transactional emails to subscribers.

These third parties are governed by their own privacy policies. We encourage you to review their policies directly.

6. Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

With service providers who assist us in operating the Site and delivering our services, as described in Section 5.
With advertising partners for the purpose of serving and measuring interest-based advertising, as described in Section 4.
If required by law, regulation, legal process, or government request.
In connection with a merger, acquisition, or sale of all or a portion of our assets, in which case subscriber information may be transferred as a business asset.
To protect the rights, property, or safety of Encore360, LLC, our users, or others.

7. Children's Privacy

The Site and Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information. If you believe we may have such information, please contact us using the information in Section 11.

8. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you provide your information at your own risk.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, including to maintain your newsletter subscription, comply with legal obligations, resolve disputes, and enforce our agreements. Subscriber data is retained for the duration of the subscription relationship and for a reasonable period thereafter. You may request deletion of your personal information at any time by contacting us.

10. Your Rights

You have the following rights with respect to your personal information:

Access: You may request a copy of the personal information we hold about you.
Correction: You may request that we correct inaccurate or incomplete information.
Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
Opt-Out: You may unsubscribe from our marketing emails at any time using the unsubscribe link in any email or by contacting us directly.
Opt-Out of Ad Personalization: See Section 4 for instructions on opting out of interest-based advertising.

To exercise any of these rights, please contact us at the address in Section 11.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated date at the top. Your continued use of the Site following the posting of changes constitutes your acceptance of the revised Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Encore360, LLC

Publisher of Water Daily

Cleveland, Ohio

Website: waterdaily.com